1970’s King Louie Single Stitch Chainstitch Graphic Print Bowling Shirt
Garment Workers of America Union Made in the USA
Unisex Size: XL
Color: Gold / Mustard Yellow
Material: 65% Polyester, 35% Cotton
Bust: 24” flat
Length: 28”
Shoulders: 19”
Sleeve: 10.5”
Collared
Button-Down
Single Stitch Short Sleeves
”Keith” Chain-stitched on front left chest
Patch Chest Pocket
”Moeller” Chain-stitched on back left shoulder
“Santa Fe” Railroad Graphic, Topeka Kansas
Button Side Hems
Lightweight
Relaxed Fit
Very good vintage condition w/ light signs of wash/wear.
MORE INFO:
King Louie was owned by the Lerner Brothers Manufacturing Company of Kansas City, Missouri. Lerner Brothers had been established in 1937 as a maker of caps. By 1948 they were making gabardine bowling shirts under the King Louie label. This was a part of their holiday sportswear division. According to company lore, the company began making bowling shirts when owner Victor Lerner joined a bowling league and his team needed shirts.
King Louie had an interesting advertising slogan: “Shoot 300 for 300 Dollars.” The company promised to pay $300 to any bowler who bowled a perfect game while wearing a King Louie shirt.
By the early 1960s King Louie was the largest producer of bowling shirts in the world.
